How much would you have to have paid in advertising budget for the coverage that your organisation is receiving? How effective is your PR campaign? How much coverage in advertising value are your rivals getting? These are all vital questions for any corporate communicator, and ones that IKGB can answer concisely and speedily.
IKGB tracks the value of editorial content whether in news, commentary or in online or social media for any number of brands and / or keywords.
This information is critical in determining if your organisation is getting value of money for its planned publicity or if its getting out boxed in any media format by any of its competitors.
Are you getting real value?
We can assess the TRUE value of your campaigns...lets discuss spend and cost effectiveness.Contact us