Every organisation or public persona has a reputation that comprises many spheres that are each individually or sometimes collectively impacted upon by media reports on that organisation (or persona).
IKGB interrogates the media articles, broadcast sound-bytes, online blogs and social media posts that contribute whether negatively or positively to how each facet of any reputation is constructed, either knowingly or unwittingly.
Such intelligence gives organisations or personas the wherewithal to develop specific strategies and tactics to bolster and augment coverage of certain aspects, or counter negative sentiment of other aspects of their reputation.
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We can monitor and assist in guiding your reputation management across on and offline media.Contact us