Annually millions of advertising dollars are lost as scheduled advert aren’t flighted, shoved into the wrong time-slot, plastered next to a competitor’s ad, or even printed in incorrect colour pantones. Across Africa today, nearly half of all advert campaigns are compromised by such issues.
IKGB independently tracks whether your ads are indeed played, whether on radio, TV, print media or online sites and provides you with verification schedules, or better yet, takes your schedules and points out any variances in the scheduled time, placement or quality of your ad. IKGB is also the ideal independent verification source for your Sarbanes Oxley requirements.
Your advertising is crucial to your business, don’t let it go down the drain. Let IKGB help you ascertain that it has indeed gone to market.
Get it confirmed
Is your inventory flighted when and where it should be? Are you paying for what you get?!Contact us