With a multitude of media platforms to choice from in determining advertising or PR objectives, intelligence on the coverage that competing brands command on those same platforms is critical.

IKGB provides this intel, indicating what the prominence of rival mentions may be, the marketing approach across different channels, the volume of ad clutter in specific time slots or magazines, and even the difference in the tone that mentions of various competing brands receive. IKGB can also determine the difference in pricing and value that rivals might be advertising over any time period.

Brands are no able to dynamically and tactically develop their marketing and PR strategies, or rapidly respond to rivals’ communications initiatives. Power to your Brand!

Compare and contrast

How do you compare with your competitors in the hearts and minds of consumers? We can tell you..

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